Privacy Policy

We take the subject of data protection very seriously, complying with the applicable national and European data protection regulations.

“Personal data" means information about your personal or factual circumstances, such as your name, position and company you work for, e-mail address, telephone number, and postal address. Beiersdorf collects, processes, and uses (hereinafter, “process") the personal data that you provide to us in your position of employee of a Community Member only to the extent necessary to allow you access to the Pearlfinder Platform and its subsequent use, always on behalf of a Community Member.

The most important aspects of our personal data process are explained below.

1. Why do you need to provide us with personal data and what kind of data do we save?

Pearlfinder is Beiersdorf´s unique Trusted Network addressed to potential external technology partners. Thus, to allow you access and use of the platform, we request you to go through a registration process under which you provide some personal data for authentication purposes that will enable us to identify the true external partners we might be interested in working with. No competitors of Beiersdorf shall gain access to the platform.

We will only save the personal data you provide to us as employee of a Community Member when you create your profile for validation purposes and provide us further information thorough the platform or one of our contact-possibilities (for example via e-mail at We will use the data exclusively to contact you and exchange ideas and information with the Community Member you work for within the objectives of the Pearlfinder platform. The more information we receive from you, the more individual and interesting the offers will be which we submit to you in the future.

2. For which purposes do we use this data?

We use this data exclusively for validation purposes (to ensure that we do not allow our competitors access to our Trusted Network) and to contact you in order to invite you to ideas contests according to your profile and interests and inform you about new developments concerning the Pearlfinder platform.

3. For how long is the data saved?

Since the personal data you provide to us serve us as contact possibility with the Community Member you work for, we save your personal data as long as your profil remains active. Inactive profiles will be deleted after expiration of a 2 years term without activity. In this case, you will need to register again to be entitled to access the platform again.

Notwithstanding this, you may request every time that your personal data be deleted, blocked or amended (see point 5 below).

4. May you find out which personal data we save about you?

Yes. You may obtain information on your stored data at any time, for example, by sending your request to

5. May you have your stored personal data deleted?

Yes. Of course, at any time you have the option of having your data partially or completely deleted, blocked or rectified. You may request this via our contact form in the Pearlfinder platform or by sending us an e-mail to We will comply with your wishes without delay.

6. What are cookies and how do we use them?

We use so-called “cookies" on our websites. Cookies are small text files that are placed on the hard drive of your computer by your browser. The cookies we use do not store any personal data, so that personal identification is impossible.

a) Strictly necessary session cookies

This website places the following strictly necessary cookies during the session to enable you the use of platform:

• .ASP*******, used for authentication purposes during the login;
• __RequestVerificationToken, used against forgery for security purposes;
• InnoStat, used for security purposes for some users with the status of administrators, and
• lastVisited*******, used in order to ensure the functioning of the platform in complex cases of back- and forth navigation.

The above mentioned cookies are first party cookies.

b) Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google"). Google Analytics uses a specific form of “cookie," i.e. text file, which is stored on your computer and enables an analysis of your use of the website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();" to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google within the territory of the EU and the Treaty States of the European Economic Community. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website use and Internet use to the website operator. The IP address transmitted to Google Analytics by your browser is not consolidated with other data by Google. You can prevent the storage of cookies by making the proper setting using your browser software, see Section 6 c), below. In addition, you can prevent Google from recording the data related to your use of the website generated by the cookie (including your IP address) and from processing this data by downloading and installing the browser plug-in available at the link You can find further information about terms of use and data protection at or

c) How to prevent “cookies" from being stored on your hard drive or delete them

You can set your Internet browser to prevent the storage of cookies on your hard drive, and you will be asked each time whether you agree to the placement of a cookie. You can delete cookies that have been placed on your hard drive at any time. The specifics of how this is done can be found in the operating instructions for your browser. You will find an explanation in word and picture for the Firefox, Microsoft Internet Explorer, and Google Chrome Internet browsers at this link:

7. Do we pass on your data to third parties?

No, we do not pass on your data to third parties; in particular, your data is not sold, leased or exchanged.

Insofar as we commission other companies as data processors according to Directive 95/46/EC with the completion of our tasks, these companies shall of course also be required to protect your data, only using it for the precisely defined purposes. They are also required to handle the data in accordance with this data protection declaration and applicable legislation.

8. Data security

All data is saved on servers operated with a high level of security and we have taken technical and organizational measures to protect the data against loss, alteration and access by unauthorized persons.

9. Updates and amendments to this Data Protection Policy

This Data Protection Policy may be partially amended or updated, without you being previously informed. Please review the Data Protection Policy from time to time in order to be up to date on the latest changes.